MITCHELL 1 AND O’REILLY AUTO PARTS STRATEGIC PARTNERSHIP SUCCESSFUL IN BUILDING CUSTOMER LOYALTY, INCREASING SALES
Thursday, August 25th, 2005POWAY, California (April 25, 2005) - The automotive aftermarket, like any industry, is constantly searching for innovations that can move its commerce forward. In early 2002, Mitchell 1 and O’Reilly Auto Parts joined forces to create a partnership that would build customer loyalty by helping repair shops save time and money using an electronic parts [...]
