Mitchell 1 announces it has added the Target Market Promotions feature to its popular Customer Retention Marketing (CRM). This new program is an innovative way to help participating shops acquire new customers, stay in contact with existing ones and recapture lost business. As featured in Aftermarket News and AutoCareProNews.

Mitchell 1 announces the availability of its 2007 Mechanical Labor Estimating Guide (MLE07), which provides a comprehensive collection of accurate labor times for domestic and import cars, light trucks and vans, for model years 1973 - 2007. Featured in AutoCareProNews and Aftermarket News.

TechShop - Equipment, Tools & Supplies magazine recently awarded 16 companies with the magazine’s second-annual Top 5 Tools Award. The 2006 Top 5 Tools Award Winners include … Mitchell 1, OTC, Power Probe, Raytek, Rotary Lift, RTI Technologies, Snap-on Diagnostics, Snap-on Tools and Vetronix. The awards for 2006 were announced in the October issue of TechShop. Each award winner was presented with a unique Top 5 Tools plaque. >> Complete Story.

Mitchell 1 announces the availability of its 2007 Emission Control Application Guide (ECAT07) for domestic and import cars, light trucks, vans and Class ‘A’ motor homes with gasoline engines, model years 1966 – 2007. It provides vehicle-specific emission system information for repair shops that perform smog inspections. As featured in Modern Tire Dealer.